Bold Moves.
OUR STORY. Having my own studio for eight years and flowering for a decade, come 2020 we have made some bold moves.. The Virtue - Times they are a-changing, with that comes fresh opportunities for growth and evolution, both as a business and as women, we’re all about it. All of us here are super pumped to share our vision for The Virtues future starting with our newest crew member and collaborator our woman - Sofie, come on down! There’s a lot to love about Sofie, her eye’s sharp, and her wit quick, the yarn game is strong and she’s not too shy of a few fu%ks in a sentence, what more could we ask for? Formerly known as the creative force behind the well known New Plymouth floral studio Petal and Prickle, Sofie is keen to flex her newly formed lockdown muscles in our new retail space (more about that soon) as our in house florist and visual merchandiser. Welcome to The Virtue Sofie, we are proud to have you. No laws. No limits join Sofie as she re...
